ATRIUM
TRENExplore the Project
HYPERLOCAL DISCOVERY NETWORK

What's happening around you?

Atrium lets you discover the people, communities, events, businesses and local opportunities around you through one living network.

Discover digitally. Make a connection. Take action in the real world.

Discover AtriumExplore the Project →

Privacy-first · Hyperlocal · Real-world discovery

ONE LOCAL NETWORK. FIVE LAYERS.01 / 05
ATRIUM
People
Ping
Events
Communities
Businesses
Location × Time × Interest × Context

Conceptual network — not a live map or user data.

DISCOVER · CONNECT · TAKE ACTIONLook closer

The internet connected us to the other side of the world.But we still don't know what's happening a few streets away.

Two developers on the same campus don't know each other.

A nearby community cannot reach new members.

An event you care about happens just a few streets away, without you knowing.

Local businesses struggle to reach the right people around them.

Atrium makes the invisible local network visible.

01THE INVISIBLE LOCAL NETWORK

We're in the same place. But unaware of one another.

Today's digital platforms connect us globally. Yet people, communities, businesses and opportunities in the same physical surroundings often cannot discover one another.

Atrium treats this disconnect as a local network problem, rather than a content problem.

People

We may share interests. We may be on the same campus or in the same neighbourhood. Yet we may never meet.

Communities

People look for communities. Communities struggle to reach the right people.

Events

Hundreds of things happen in our city. We hear about many only after they are over.

Businesses

Local businesses see potential customers around them, but cannot reach the right audience at the right time.

LOCAL GRAPH

One question. Many meaningful answers.

Atrium brings different kinds of local activity into the same network instead of splitting them across separate apps.

ATRIUM

What's happening around me?

Not five separate apps.

Different parts of the same local network.

People

Discover nearby people with shared interests, skills or goals.

Ping

See social activity happening or starting around you right now.

Events

Discover nearby events, from concerts and workshops to community meetups and sports.

Communities

Find local communities that share your interests, join them and take action together.

Businesses

Discover nearby places, offers, events and local opportunities.

02WORKING MVP

An idea made into a working product.

Atrium was developed as more than a concept or presentation. Much of the B2C discovery experience, map-based local network, communities, messaging, events, business management and safety infrastructure has been built in a working MVP.

The current goal is to make this system reliable and measurable enough for pilot use, rather than simply adding more features.

Current MVP
Map

Map

Discover nearby rooms and meetups.

Community

Community

Rooms, communities and upcoming events.

Activities

Activities

Follow invitations and interactions in one place.

Profile

Profile

Bring interests and community identity together.

Aura

Aura

A visual experience designed for personalization.

Welcome

Welcome

The first step into Atrium.

Atrium prototype screens. Design and illustrated features may change during development.

NEARBY

Your surroundings are more than a map.

In Atrium, the map is more than a backdrop for event pins. People, Pings, events, communities and businesses are parts of the same spatial context.

Nearby mode helps you understand local activity within your chosen radius at a glance.

See the whole network.
Or focus on the layer that interests you.

ONE LOCAL NETWORK. FIVE LAYERS.01 / 05
ATRIUM
People
Ping
Events
Communities
Businesses
Location × Time × Interest × Context

Conceptual network — not a live map or user data.

Visible layer: All
ROOMS / VIRTUAL ATRIUM

Another layer beyond your physical surroundings.

Rooms are Atrium's virtual interest layer. Users can connect with people and communities across Türkiye through shared games, hobbies and interests, beyond physical proximity.

The aim is not to create another Discord.

The aim is to turn shared virtual interests, over time, into communities, events and real-world connections.

A digital connection can become a physical beginning.

Shared interests
Physical surroundings
Two worlds. One Atrium.

Conceptual network — not a live map or user data.

ATRIUM CORE LOOP

Discover. Connect. Take action.

  1. 01

    Discover

    Find a meaningful person, community, event, business or opportunity around you.

  2. 02

    Connect

    Start a social interaction with trust controls.

  3. 03

    Physical action

    Attend an event, join a community, visit a business or meet in person.

  4. 04

    Return

    As the local network changes, what Atrium shows you changes too.

Atrium aims to strengthen life beyond the screen, rather than increase time spent on it.

The same city. A different Atrium every day.

A city is not static. People move. Events start and end. Communities grow. Businesses create new opportunities. The weather changes. The rhythm of the day changes.

Atrium aims to turn these changes into a living local context.

TIME × CONTEXT
Different in the morning.
Different at night.
Different on weekdays.
Entirely different on a festival day.

When you open Atrium, it should show your living surroundings at that moment, rather than a static catalogue.

03ATRIUM TRUST

Connecting the real world means designing for trust.

In Atrium, safety is more than a report button or a privacy policy. Identity, visibility, location and the level of interaction people can have are parts of the product architecture.

No social platform can eliminate every risk in the physical world. Atrium aims to reduce risks where possible, make abuse harder and give users control, rather than hide the risks.

Not every user starts with the same permissions.

In development
  1. 01

    Email verification

    Discover Atrium.

    Explore general local activity, businesses, events and privacy-safe density information.

  2. 02

    Phone verification

    Move towards social interaction.

    Access controlled connection requests and selected social features.

  3. 03

    Identity verification

    Access physical features that require higher trust.

    Ping, physical meetups, nearby people discovery and similar higher-risk features may require a higher trust level.

Identity verification does not mean that a person is safe. It only means that the identity of the person behind the account has been verified.

Explore the trust architecture
PRIVACY-FIRST

Be nearby. Without becoming an exposed target.

A user's real GPS coordinates are not shared with other users, community managers or businesses.

Atrium aims to use approximate distance, spatial areas and privacy-safe aggregation wherever possible.

  • No sharing of precise coordinates.
  • Businesses see aggregated insights only.
  • Spatial precision may be reduced when user density is low.
  • Participation does not automatically have to reveal a public identity.
Private account / location
Permissions and visibility boundary
Approximate local context

Aggregated information · user control

Architecture diagram; no real account or GPS data.

CONTEXTUAL IDENTITY

Atrium may know who you are. Not everyone has to.

Real identity verification and a public social profile are different things.

Atrium aims to let people control their visibility by context under one verified account.

In development
Verified accountVisibility by context

You can attend an event.
But everyone does not have to see your name, photo and profile.

If you explicitly choose to be open to meeting people, only the necessary profile information may be shown.

Controlling how visible you are is part of safety.

When a digital connection becomes a physical meeting, the safety level changes.

Atrium aims to treat physical meetups differently from ordinary messaging.

Planned
  • Mutual agreement
  • Verified account level
  • Meeting context
  • Trusted contact
  • Safety check-in
  • Easy blocking and reporting
PLANNED SCENARIO

A user may choose to share a planned meeting with someone they trust. Atrium may check in at intervals to ask whether everything is okay, with the safety process continuing according to the user's choices.

04EARLY USER RESEARCH

We're building with more than assumptions.

Atrium is still in development before closed beta. We do not yet have large-scale market data or proof of product-market fit. We are conducting early user interviews to shape product decisions.

300people
01 / QUALITATIVE

Atrium early user research

Early interviews with different user profiles revealed recurring themes around local discovery, social media fatigue, safety, finding communities and local density.

  1. 173 people

    Found the Atrium idea compelling, especially expressing fatigue with the current social media experience.

  2. 67 people

    Liked the idea, but considered safety and trust mechanisms critical for physical interaction with strangers.

  3. 32 people

    Said they wanted to use Atrium when it launched, particularly highlighting niche and local community discovery.

  4. 14 people

    Liked the idea, but questioned how quickly Atrium would reach their cities or regions.

  5. 7 people

    Were particularly interested in pricing and the free/paid usage model.

  6. 5 people

    Said local socialising and community discovery did not appeal to them.

  7. 2 people

    Did not express a clear view.

The strongest signal was more than interest.

Many users repeated the same two conditions: sufficient local density and trust.

This is early qualitative user research. It should not be treated as representative or statistical market research.

Source: the supplied Atrium research summary. Interview dates, recruitment methods and raw interview records were not supplied.

173 + 67 + 32 + 14 + 7 + 5 + 2 = 300

117people
02 / QUALITATIVE

Virtual Atrium / Rooms early user research

Many users who tested the Rooms idea responded positively to finding nearby people who share games or digital interests.

  1. 85 people

    Showed strong interest in finding nearby people who play the same games or share digital interests.

  2. 15 people

    Said they liked the idea and could use such a feature.

  3. 8 people

    Said similar social platforms had become empty due to user and trust problems, and they would use Atrium if it overcame them.

  4. 4 people

    Did not see themselves as target users because they had no need for gaming or virtual friendship.

  5. 3 people

    Supported the idea, but warned about empty rooms or maps if sufficient user density did not form.

  6. 2 people

    Did not express a clear view.

Interest was strong. The condition was the same.

Social features alone are not enough without density and trust. Rooms are therefore designed as a layer connected to Atrium's physical network, rather than a separate chat product.

This is early qualitative user research. It should not be treated as representative or statistical market research.

Source: the supplied Atrium research summary. Interview dates, recruitment methods and raw interview records were not supplied.

85 + 15 + 8 + 4 + 3 + 2 = 117

WHY NOW

The same need appears in pieces across different products.

Many new products have emerged around event discovery, matching gamers, finding communities, local business visibility and meeting new people.

We interpret this as different parts of the same broad need being discovered independently, rather than a single competitor category.

Event-first

Which events are near me?

People-first

Where are people like me?

Community-first

Which community can I join?

Business-first

How do I discover nearby businesses and opportunities?

Atrium

What's happening around me?

Atrium's thesis is to connect these questions within the same local graph, rather than solve each in isolation.

GLOBAL CONTEXT

The world is connected. But connection does not always mean closeness.

From Japan and South Korea to the United Kingdom and the European Union, social connection, loneliness and community participation are subjects of public policy and research. Atrium does not claim to solve this entire problem. We start with a more specific question: why do we still struggle to discover the people, communities, events and opportunities already around us?

Loneliness: a subjective experienceIsolation: few relationships / contactsLiving alone: household structureParticipation: social activityHikikomori: a distinct withdrawal context

Measurements differ; countries cannot be compared directly.

England
7%

Often or always lonely

Data: 2025/26 · Published: 2026
16+ · England, rather than the whole United Kingdom

Source and method

Direct question; no significant change from the previous year. CES totals over 175,000 responses; the loneliness subsample is not assumed to equal that total. Community questions: October 2025–March 2026.

UK Government / DCMS · Community and Engagement Survey 2025/26: loneliness ↗

Europe: a shared framework, different contexts.

  • France: a separate probability-based EU4 panel; older INSEE isolation measures are not current loneliness rates.
  • Italy: EU4 panel; ISTAT relationship and participation indicators differ from loneliness.
  • Germany: a cross-government loneliness strategy adopted in 2023.
  • Sweden: a 2025–2029 strategy addressing access to social places and participation barriers.
European Commission / JRC ↗INSEE ↗ISTAT ↗BMFSFJ ↗Public Health Agency of Sweden ↗

Connection is a public issue.

South Korea · Targeted youth support · 2023 ↗

Closeness also needs places.

Libraries, parks, community spaces and local venues can provide physical settings for connection. Discovery cannot remove every barrier involving transport, cost or accessibility.

Sociospatial Disparities in Third Place Availability ↗

Atrium's part: local discovery friction.

We aim to make invisible connections between nearby people, communities, events, businesses and opportunities visible, helping digital discovery become physical action.

Atrium is not a healthcare or therapy solution. These data do not prove Atrium's impact, user demand or product-market fit.

It has to work in one place first.

Micro region → density → repeat physical action → replication in a second region → city → new country. Language, social norms, privacy and safety operations must be reviewed in each new context.

05TECHNOLOGY

There's a discovery engine behind the map.

Atrium aims to produce more meaningful local discovery within a user's context, rather than simply show the closest thing.

Research / Hypothesis
Location

Where?

Time

When?

Community

With whom, and around which interests?

Physical Context

What's happening in the area right now?

ATRIUM ENGINE
Relevant Local Discovery
01

Dynamic Proximity Ranking

Distance alone does not create meaningful discovery. Atrium is researching how distance, time, community context and physical activity signals can be considered together.

02

Privacy-Preserving Spatial Processing

We are working on dynamic spatial privacy methods that reduce exposure of precise user locations while preserving location utility.

03

Physical Action Verification

We are researching ways to measure whether digital discovery turns into physical action without relying on a single GPS signal.

04

Contextual Trust & Identity

We aim to vary the information shown and permissions granted according to identity verification level, behavioural trust and interaction context.

Explore the technology
RESEARCH & DEVELOPMENT

Atrium is a product we're building. And a set of technical hypotheses we're testing.

H1Research / Hypothesis

Can a dynamic proximity model create more meaningful physical action than distance-only discovery?

EXPERIMENT APPROACH

Compare a distance-based control with context-based ranking in a pilot.

MEASUREMENT

Meaningful discovery and physical action per eligible session, considering cohort and regional supply.

H2Research / Hypothesis

How much discovery utility can be preserved as a user's spatial privacy level increases?

EXPERIMENT APPROACH

Evaluate different levels of spatial precision in controlled scenarios.

MEASUREMENT

Discovery utility and re-identification risk, with separate tests for sparse regions.

H3Research / Hypothesis

Can combining several physical signals provide more reliable physical action verification than a GPS-only approach?

EXPERIMENT APPROACH

Compare GPS-only verification with user consent and additional physical signals.

MEASUREMENT

False positives / negatives and data minimisation; measure verification quality without sharing raw location.

H4Research / Hypothesis

Can dynamic permissions based on identity trust, behavioural risk and interaction context reduce abuse while preserving legitimate social interaction?

EXPERIMENT APPROACH

Design progressive permissions experiments by task and risk context.

MEASUREMENT

Reviewed abuse incidents alongside legitimate interaction and verification friction.

We do not claim these hypotheses are already proven. Atrium's R&D approach is to measure them with pilot data.

ResearchExperimentMeasurement
LOCAL ECOSYSTEM

As one side grows, the others become stronger.

UserCommunityBusinessATRIUM
User ↔ Community ↔ Business

User

Discovers meaningful people, communities, events and businesses nearby.

Community / Organizer

Reaches the right members, participants and physical activity.

Business

Gains local visibility, physical visits and privacy-safe performance insights.

Atrium's network effect relies on three sides of a local ecosystem supporting one another, rather than a single user group.

06ATRIUM BUSINESS

From local visibility to physical customers.

For local businesses, the challenge is more than being visible online: it is reaching the right people who are genuinely nearby, at the right time.

  1. 01

    Discovery

  2. 02

    Profile

  3. 03

    Offer / Event

  4. 04

    Directions

  5. 05

    Physical Visit

  6. 06

    Insights

Explore Atrium Business
01

Business Free

Be present in Atrium.

Business profile, address, opening hours, menu/catalogue and basic visibility.

Current MVP
02

Business Plus

Activate your nearby audience.

Local offers, events, advanced CTAs and stronger community interaction tools.

Planned
03

Business Pro

Measure and optimise physical conversion.

Advanced hyperlocal campaigns, privacy-safe performance measurement and physical action analytics.

Planned

Package structure may change based on beta and pilot findings.

Local connections can become local economic activity.

We think the physical customer traffic Atrium provides to businesses could contribute not only to revenue, but also to local labour demand over time.

Research / Hypothesis

This is an impact hypothesis. Atrium aims to measure its economic and employment effects on local businesses in pilot regions.

OECD · Local Retail, Global Trends · 2026 ↗

The source provides local economy context; it does not prove Atrium's revenue or employment impact.

  1. 01Local Discovery
  2. 02Physical Footfall
  3. 03Business Activity
  4. 04Potential Labor Demand
  5. 05Hyperlocal Job Matching
07DENSITY FIRST

Not everywhere at once. By working in one place first.

For local network products, total user count alone is not meaningful. 100,000 users hundreds of kilometres apart may create less value than a few thousand active users who can reach one another in the same area.

  1. Micro region

    A limited geography.

  2. Density

    Enough users, communities, events and business supply.

  3. Retention

    Continuous local activity that brings users back.

  4. Physical Action

    Digital discovery becoming real-world behaviour.

  5. Replication

    Building the same model in a second region.

Density before reach.

The strongest growth channel is need, rather than advertising.

Atrium's long-term goal is not just for people to use the app, but to want to invite the people around them naturally.

INTENDED SCENARIOS — NOT TESTIMONIALS

Let's go to this event together. Download Atrium.

You can find our community on Atrium.

Have you seen this nearby? It's on Atrium.

When people start asking 'Are you on Atrium?', the network effect has begun.

EXECUTION EXPERIENCE

We know what it takes to reach real users from scratch.

150K+

Total user/download scale reached in previous mobile product experience.

~20K MAU

Operational experience at a monthly active user scale in a live digital product.

2+ years

Experience with live users, monetisation, support, product development and operations.

Atrium is a new venture. These figures are not Atrium traction; they describe the founding team's previous product development and live system operations experience.

Where is Atrium today?

Current MVP

Completed

  • Working B2C MVP
  • Spatial discovery infrastructure
  • Event system
  • Community structure
  • Messaging
  • Virtual Atrium / Rooms
  • Business MVP
  • Privacy-first location architecture
In development

In progress

  • Identity & onboarding
  • Trust & Safety expansion
  • Admin / operations tools
  • Analytics & experimentation
  • Pilot preparation
Planned

Next stage

  • Closed Beta
  • First micro-region validation
  • Business / Community pilots
  • R&D hypothesis tests
ROADMAP

The next goal is more evidence, rather than more features.

  1. Stage 1

    MVP stabilisation

    Current focus
  2. Stage 2

    GO Path / mentorship / product validation

  3. Stage 3

    BİGG / R&D and commercialisation preparation

  4. Stage 4

    Closed beta

  5. Stage 5

    First micro region

  6. Stage 6

    Replication

Atrium's success will be measured by whether the local network really works, rather than its feature count.

We don't want to build another social media platform.

Atrium's aim is not to make people consume more content.

The aim is to use technology to reconnect people with the real world, rather than pull them further away from it.

Technology does not have to replace people.

It can bring people back to one another.

ABOUT

Atrium is being developed by Simurg Interactive.

Simurg Interactive is an independent technology studio building products that rethink the relationship between people, technology and the real world.

Atrium is the studio's main venture in hyperlocal social discovery and physical-digital interaction.

Discover Simurg Interactive →

What are we looking for now?

Atrium is moving from MVP to a pilot-ready product. At this stage, we are looking for mentorship, R&D validation, pilot collaborations, community and business partners, and relationships that help strengthen the team.

Selim Azizi · Founder, Simurg Interactive

Get in Touch

Contact through Simurg Interactive's official website.

ATRIUM

Nearby life doesn't have to stay invisible.

People.
Communities.
Events.
Businesses.
Opportunities.

In the same surroundings. On the same network.

What's happening around you?

Explore the ProjectFollow Atrium

Sometimes, what lies in between becomes the centre.